It’s 150 days until the 2019 Week of Hockey Stars gets underway in Tatarstan – and the countdown starts right here with the unveiling of the official branding for the big event. For the third time, the event brings together the top players from the KHL, the Junior Hockey League and the Women’s Hockey League. And, once again, the logos are inspired by the symbols and landmarks of the host region.
The color scheme for 2019 is derived from the red, white and green of the flag of Tatarstan. The skyline of Kazan’s Kremlin provides the inspiration for the logo, which is enclosed in a budding tulip – another famous symbol of the republic. That tulip flower, so often seen in local architecture and ornamentation, is supported on a stem of hockey sticks.
Tatarstan was unveiled as the host for the 2019 Week of Hockey Stars back in April. For the first time, the festival is shared across a whole region, rather than taking place in a single city. Kazan, Nizhnekamsk and Almetyevsk, three cities with a passion for hockey, bring the action to the Republic of Tatarstan, one of the 85 constituent members of the Russian Federation. The fun begins on Jan. 12 and 13 in Nizhnekamsk with the JHL and WHL games. Kazan hosts the KHL Skill Show on Jan. 19 and the All-Star Game the following day. Throughout the week, parallel events will take place in Almetyevsk.
Sergei Dobrokhvalov, KHL Vice-President for Marketing & Communication
- Each year, as we follow the responses of the fan, we aim to add even greater interest as we prepare for the Week of Hockey Stars. Tatarstan is a region renowned for its cultural heritage, warm welcome for visitors and a deep love of sports – especially hockey. We expect many people to travel to this event and, as usual, will create a festival for all hockey fans. For the branding, we wanted a bright, colorful images that would remain in the memory of thousands of people. We put a lot of work into studying the rich history and traditions of Tatarstan and that became the inspiration for the imagery for the 2019 Week of Hockey Stars.
Shamil Khustnutdinov, Director of Ak Bars Kazan
- It’s a great honor for Kazan and the whole of Tatarstan to host the Week of Hockey Stars. We are delighted to see the familiar colors and symbols of our city in the branding for the big event and I am sure our fans will appreciate the work of the KHL’s designers. For the first time, three cities will share the action, and I am confident that this will encourage visitors to get to know the culture of Tatarstan in all its diversity.